Product Requirements Document · v1

My Digital
Wardrobe

A smart, visual inventory for everything you own — with AI-powered virtual try-on built first for modest fashion lovers.

20+
Items uploaded per active user within first 30 days
40%
Active users use virtual try-on at least once a week
30%
Shared outfit links result in a new sign-up or download
Explore Features →

Problem & Goals

The wardrobe problem no one has solved for modest fashion

Modest fashion lovers have no dedicated tool to organize their wardrobe, track unworn items, or visualize outfits on themselves — leading to forgotten clothes, cluttered closets, and styling frustration.

Never forget what you own
Never buy a duplicate again
See any outfit before wearing it
Style modest looks with confidence
Share and inspire your community
Hijabs
First-class category · swap styles & colours in try-on
✦
Dresses
Full-length & midi · modest occasion tagging
✦
Tops & Abayas
Layering staples · colour & brand tracking
✦
Bags & Shoes
Accessories included in AI outfit generation
✦
Custom
Create any category you need — unlimited
+
Default Categories · Fully Customisable

v1 Feature Set

Everything you need.
Nothing you don't.

01

Digital Closet

A complete visual inventory of everything you own. Upload via camera or photo library, organised into default categories that you can rename, delete, or replace entirely.

AssumptionUsers photograph clothing items themselves — no barcode scanning or retailer integrations assumed in v1.
Upload via mobile camera or photo library
Default categories: Dresses, Tops, Bags, Shoes, Hijabs, Accessories
Optional details: name, colour, brand, purchase price, date added
Search and filter by category, colour, occasion, or custom tag
Fully customisable — rename, delete, or create new categories

User Profiles

Built for her.
Then for everyone.

01
Primary

The Modest Fashion Enthusiast

A hijab-wearing woman with a large wardrobe she struggles to track. She wants to style modest, put-together looks that reflect her personality — and see them before she commits.

Organize · Visualize · Style confidently
02
Secondary

The General Fashion Enthusiast

Fashion-forward, loves styling, wants a smarter way to manage her wardrobe and experiment with looks. She grows into the app as it expands beyond modest fashion.

Inventory · Experiment · Share looks
03
Phase 2

The Breastfeeding Mother

Needs outfit inspiration that is both stylish and breastfeeding-friendly. She needs a dedicated filter and community space that understands her constraints.

Filter · Community · Shopping suggestions
04
Validation

The Founder & Early Circle

The founder and her personal network. They use the app first to validate core features, surface bugs, and shape the community tone before public launch.

Validate · Bug report · Shape tone

Phased Roadmap

What ships when.

v1 · Core Product

Full core feature set launches free to maximise adoption. Paywall structure is designed but not enforced until Phase 2.

Digital Closet with custom categories
Wear tracking & smart reminders
AI-powered virtual try-on
Outfit sharing to social & web preview
Colour inspiration board (browse-only)
Hijab as first-class wardrobe category
Modest fashion filter across all surfaces
Freemium tier structure designed (not enforced)

Out of Scope — v1

Full web appIn-app marketplaceBreastfeeding sectionIn-app comments or DMsBrand partnership integrationsAffiliate shopping linksPaywall enforcement

Early Access · Validation Phase

Your closet,
finally organised.

Join the early circle shaping the first dedicated wardrobe app for modest fashion lovers.